GoogleSo the right customer finds you

• Load time on mobile95 out of 100 on mobile, passing from 90

  The page is fully rendered when it leaves the server, so nothing has to be built inside the visitor's phone before the content appears. Images are the heaviest thing a website sends and are served in modern formats, compressed and fetched only as the visitor approaches them. The figure comes from Google's measurement of mobile load time over a throttled connection, which is harsher than what most visitors have. Google's line for a good result sits at 90 out of 100.

• Google understands every pagetitle and description on every page, business details in the code and a list of all pages

  Titles and descriptions help search engines understand a page. The business details and services are in the code in the form Google reads. A list of every page means no page has to be found by chance. Google decides how the result appears and may choose a different title or snippet.

• Headings in the right orderone main heading per page and no skipped levels

  Every page has a single main heading and subheadings in order without skipped levels. That structure is what Google, screen readers and AI assistants read to work out what the page is about.

• Built for local searchbusiness type, address and areas in the code

  The site has the business type, address and towns in its code in the form Google reads. The demo site is closed to Google because the example content should not show up in searches. The block is removed when the site becomes yours.

The lawSo the site follows the rules

• No cookies and no trackersno cookie banner needed

  The site sets no cookies and sends nothing about the visitor to other companies. That is why no cookie banner is needed, and no visitor meets a box to click away before reading anything. The check opens every page in a real browser and counts cookies and requests to other addresses.

• Privacy policy and consentpolicy linked and consent at the form

  The site has a privacy policy that says what the form receives, why and who handles it. The form cannot be sent without consent. Company number and retention periods are filled in with your details at delivery.

• Works for more peopleaccessibility check without serious errors

  Every page is checked with axe, an accessibility testing tool, at both phone and desktop width. The check looks for weak contrast, fields without labels, headings out of order and anything the keyboard cannot reach. First on every page is a link that skips past the menu. An automated check does not find everything, but what it finds is fixed.

• Encrypted and protectedhttps and security headers

  All traffic runs over https, so the browser shows the padlock instead of the Not secure warning. The certificate renews itself, so there is no expiry date to miss and no fee appearing a year from now. The server also sends security headers that stop the site from being shown inside someone else's page and stop the browser from guessing what a file contains.

• No WordPressno trace of WordPress or plugins

  The site is built without WordPress and without plugins. A plugin is someone else's code running inside your site with the same database access as the site itself. Plugins are a common way in during break-ins. Without plugins there is nothing to log in and update. No version stops being maintained and no combination stops working with the next update.

  Vad en WordPress-sajt kräver av dig →

The customerSo a visit becomes an enquiry

• Built for mobileno sideways overflow and tap targets for a thumb

  The layout is written from the smallest screen up. The check opens every page at phone width and measures that nothing spills sideways and that buttons and links are big enough for a thumb. Google indexes the mobile version, so it decides the ranking even when the customer searches on a computer.

• The way to contact is visible at oncecall, email or book on the first screen

  On a phone the customer should be able to call, email or book without scrolling. The check opens the home page at phone width and looks for a contact path on the first screen.

• A next step on every pageno page is a dead end

  Every page has a visible way to get in touch, so anyone who has finished reading knows what to do next.